Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . If you need help purchasing a product directly from Allure, go to our FAQ. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. improve functionality and performance. Drag Queen Willam Launches a Beauty Line Perfect for Any Gender This article includes content provided by Instagram. This content is imported from twitter. On Tuesday, the makeup brand announced . Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. James Charles, From 'CoverBoy' to Canceled - New York Times Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. I purchased a glitter and a .more. Coverboy, Willam's new make-up line! : r/rupaulsdragrace As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. I love being extra pic.twitter.com/7Qu1yu8U2P. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. It's fun to play with the trends, but you want to keep going back to the classics. A weekly update on music, movies, cultural trends, and education solutions. "It just feels like something you want to wear.". After DragCon, COVERBOY will be available on shopcoverboy.com. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? To enjoy our website, you'll need to enable JavaScript in your web browser. From everyday glam to eye looks that are packed with color, the social star can do it all. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. In the week since, he lost millions of . Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Charles is an aspiring makeup artist from New York, who has amassed more . Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Your California Privacy Rights. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Oh, and he just became CoverGirl's first ever CoverBoy! We change lives. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. We may earn commission from links on this page, but we only recommend products we love. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. The singer reveals how grueling life was on the road. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. To view this content, click 'Allow and continue'. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Willam wears Coverboy Lip Varnish in TruBlu. Given the teens talent with brush and pen, its an obvious pairing. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. By continuing to browse the site The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Katy Perry Announces CoverGirl's First CoverBoy Is 17-Year-old Makeup Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. So its not surprising that its male cosmetics at this point.. That just means more revenue for them.. Why start a makeup line now? 2023 Cond Nast. Of course, Willam's been beating his face for ages. "I'm aware of the other drag artists with makeup lines . CoverGirl cosmetics names first-ever CoverBoy - nypost.com American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Does Coverboy cover boy? The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. The Best White Eyeliners for Brighter and Bigger Eyes. I can be confident with bare skin and with a full face, he told the magazine. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Latest book reviews, author interviews, and reading trends. unless you renew or GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. The . Charisma, Uniqueness, Nerve, and Talent, anyone? CoverGirl's first CoverBoy: Teen makeup artist James Charles - Today James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. retailers. She's ready to turn the page following ex-husband's cheating. According to Huffington Post, it was only a year ago that Charles started his Instagram page. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. CoverGirl Introduces Its First-Ever Cover Boy - Yahoo Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. Help keep The Christian Post free for everyone by making a one-time donation today. 19802023 The Christian Science Monitor. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". "You don't have to glob it on," RuPaul agrees. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. "James Charles is no exception. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Whoever said it wasn't easy being green was lying. Makeup artist James Charles is making history. But the relationship goes both ways. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. I purchased a glitter and a set of lashes. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. James Charles is no exception. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Evan Ross Katz. "This type of nonsense has got to be called out. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. Monitor journalism changes lives because we open that too-small box that most people think they live in. See for yourself. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. Jaleesa M. Jones . Select stories from the Monitor that empower and uplift. Get ready for some exciting news. GET THEM HERE! Promise. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. The end of gendered toys? Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." CoverGirl's first CoverBoy: 17-year-old YouTube sensation James Charles One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Their prices range from $10 to $18. Their prices range from $10 to $18. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. James Charles Dickinson is CoverGirl magazine first CoverBoy. Its unsurprising, then, that James himself appears to embody those shifts. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Were seen as being global, fair, insightful, and perhaps a bit too earnest. Stay informed about the latest scientific discoveries & breakthroughs. coverboy makeup name change. Here are some of his different makeup creations that prove just how talented he is. Is Skin Cycling the Secret to Better Skin? "Fingers work great. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history.

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