Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Dont hesitate to put this to work for you. And whenever possible, ALWAYS post an image. Take a few minutes to really get to know them. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. When you target through every channel like this, you are in your SOIs brain. Real estate letters to clients samples - sphere of influence Next, you can run those emails through a scrubbing service. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Its Brian Icenhower. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Watch the video now. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. If so, just be a little more intentional whenever you log on. And heres where you apply this knowledge to making your phone calls. It would go like this. 2023 ActiveRain, Inc. 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A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Almost every CRM has a Listing E-Alert tool now. You can do this by adding value coming from contribution and giving them something they want. Sphere of Influence | Definition and Example | REthority The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Real estate letters to clients samples help with R. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. (One of my recent clients almost got badly burned by an inflated zestimate!). Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Ask them about the dog. Likely, you are already using Listing E-Alerts. Didja' See Me on the News (or in the paper)? We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Love it Jennifer. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. So take a different approach. And time is something busy agents are short on. And even if your client needs nothing from you at least you checked in. Congratulations, Lori! It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Be sure your real estate letters dont sound like a form letter that just goes out. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Its expected in business. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. A reminder to winterize their sprinkler system or change smoke detector batteries? document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Its really simple. Another excellent post. Sample Newsletters | HomeActions Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Great way to phrase the letter - saying thanks to the client is always a must! I love your program, Jennifer. It strikes up a conversation and they start chatting with you. Human connection is in high demand. All because of one fundamental business driver: Authenticity. I was having trouble generating leads and converting those leads into clients. Jumpstart Your Real Estate Sphere of Influence (SOI) I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Together, we can make this year your best yet! This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Here's a sample: Dear (friend, client from a former business, former boss, etc.) emails to my SOI.. just can't do it. Either way staying top of mind with your list is important. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? This also warms up your SOI for your phone call. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Constant Contact and Emma are two good examples. Now that is a good introductory letter, Marte. ActiveRain, Inc. takes no responsibility for the content in these profiles, You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. You may also want to include a gift card to the local coffee shop or other gift. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. It wont be like that for long. It's so great to get off on the right foot - this letter would do it. The next question what do you say to them? How to write a client letter to your sphere of influence and past Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Sample Influence Letter. If you dont know what to write, use my Event Themed Keeping in Touch Letters. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. First, it is important to take a look at a few statistics that highlight the current housing market. Its forcing real estate professionals to pivot their business and make some changes. But truly great SOI and referral marketing isnt about selling.. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. In addition, it might backfire and cause them to never call on you. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Hey would you do me a favor, Aaron? If this has happened to you, you need to re-engage with those people. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. This can make a significant difference in your overall reach, as more people will read your content. These are people that know you, and just because of that, you have some influence on them. Something went wrong while submitting the form. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Pro Tip for TikTok: This is a fun one. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. And that's an uncomfortable idea for many of us. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Great post !! You now have a friend in real estate. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. This is an important lead generation tool in the real estate industry that can help you add that personal touch. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. What Is a Sphere of Influence? That is how you can really add someone to your sphere of influence. I think either way would be fine - whatever feels right to you. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Make sure you do not fall into this trap. 6. And this one from the Graham Seeby Group is an excellent example. However, there is always something that feels special about holding something from your mailbox. Why Is Growing Your SOI So Important for Real Estate Agents? Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain Your note/comment is definitely going in my "keeper" file!! A form letter! I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. You at least need to take the time and make real estate letters personal. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Take Advantage of Social Media 3. Truth is, most agents are terrified to start working their spheres of influence (SOIs). It's been way too long since we've seen each other. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Therefore, you should try to attend networking events, even if they are virtual. (Its just around the corner from you actually in Spring Brook Hills.). The Best Real Estate Email Templates for Your Sphere of Influence Follow up with them after the event. Ill be happy to do the research and get back to you quickly. I would love the opportunity to work with you. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Welcome to our Marketing Mastermind series for real estate agents. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. All it means is the people who know and like you. D. Verye good information here for all. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. You can use variations of this, but the most important thing you can do is to be authentic. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Remind your sellers about something you did that added a lot of value for them. Save my name, email, and website in this browser for the next time I comment. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Thanks for all the comments! (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). So, Jennifer, um what's an example of doing it right? And in this case, that brand is you. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. You didnt think we were going to let you off the hook, did you? These include: What this means is that the current real estate market is volatile at best. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You I just can't do YAY ME! Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. For example, a home value estimate is one of real estate's most common lead generation tools. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. So, youve sent out an email newsletter. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. When they got the postcard, they called me. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Your First Real Estate Prospecting Letter - ActiveRain I dont have any influence! I know thats what I thought the first time I heard it. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. and they're yours for free. Phone: 205-263-9600 Then, make sure you invite people to hang out with you for your charge. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. So give your full attention to every person you meet, and remember, everybody matters. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. If they are not receiving them, they are not actually in your sphere of influence. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Most marketing agents do fails because they don't under. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. 4. Brian Icenhower of The Real Estate Trainer has a great tip. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Try to do this for each and every person on your list. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Any new listings that come onto the market will be instantly emailed to your buyer. The more personal attention you give, the more theyll like and remember you. Excellent letter, of course, Marte! When it comes down to it, an SOI is just a group of people you know personally. There are a lot of questions that we have the ability to address for our clients. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. As a result, its upset a lot of our existing lead sources as well. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. When you do go to a networking event, you may think the goal is to collect as many cards as possible. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). For brand new agents a simple Excel spreadsheet will do the job.. Writen By. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Every year, the National Association of produces a survey of home buyers and home sellers. Ask them how the yard is working out. Wonderful idea Jennifer and a wonderful post, and some great comments! on ActiveRain. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Reach out to some of your past clients from the last two or three years, depending on how much business you do. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Its a simple shame on me script. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. You can collect those business cards virtually if you want them. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). If you like the SOI/geographic farm script above, youll love our other real estate email templates. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Are you sure you want to report this blog entry as spam? Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Pro Tip: NEVER write anybody off. Good iedea on using and award and sharing it with your soi. Date. The main thing is not to let them forget that youre an agent and youre there to help them. But you cant be everywhere all the time. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. You can send this to your SOI, or your geographic farm. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Check out our tips for advertising on LinkedIn! Copy all of it into one Excel spreadsheet. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Here's a real estate business letter template that you can download and use. For many, leads are drying up a bit, so you may be feeling a little stuck. It has success written all over it. Check out these 5 practical tips for growing your sphere with social media. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. You can get his full briefing in this video. Click on where it says "Audiences" on the left side. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. If you really want to make a positive impression, then you may even want to publish in these journals. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Its okay if you have gotten away from being in touch with your SOI. This is a great way for you to demonstrate that you are knowledgeable about the local area. In general, keeping in touch is a great way to show appreciation. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Some of it is super-scripted and sleazy, and some of it is just plain outdated. This field is for validation purposes and should be left unchanged. Part of that, Im sure, is the isolation that many are experiencing. Look, we get it. Letter To Sphere of Influence Draft: Good news! Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Theyre a light-hearted, non-pushy way to stay in front of people. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Very nice. There are helpful tools you can use to expand your social media influence. You may get another referral in the future, growing your sphere of influence. 3. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Whats the first advice given to new real estate agents? Yes, it is true that most people use the internet when they are looking for products and services that they require. You arent a clone. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way.

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